Here's What Sucks.

Vivid Sucks Less.

What We're Looking For.

Here's What Sucks.

       The status quo sucks. Publishing companies are not in business to nurture authors and foster dreams. They're out there to make money.


      They don't have a choice- profit margins in distribution channels are notoriously slim. Most books lose money. So how do these companies stay afloat?

      They sign prospective new writers, hastily publish their work to the four winds, (careful in-house editorial polish is largely a relic of the past) and then roll on to a new batch. Anyone that happens to be the next John Grisham is kept and taken care of. Rock stars fuel these companies. Good for them, but for everyone else, it's sink or swim. You're largely responsible for promoting your own work- you, the author, by hand. Help is not forthcoming from some mystical marketing team. Decent placement in a distribution catalog or representation at a trade show? You can expect to pay for that.
      Some companies are shadier, and secretly make their living not from selling books to readers- but from selling 'services' to aspiring authors and creators, consuming hope.
      Then there's the Predatory Publisher. They find high-profile webcomic creators, court them into a publishing contract, and then print their webcomic. Bear in mind, most publishing contracts give 90% of the sales to... Guess who? The publisher.

      So the creator works their tail off to make every page of the content, attracts readers through their own efforts and social media, and then when readers happily pay for what they love, 90% of the money goes to someone else. And, hint- they don't spend that money advertising to new readers. It goes into 'overhead.' Flock fleeced, on to the next.

      And let's not forget- tucked away in most contracts, publishers will also lay claim to the licensing rights that once belonged to the creator. So they may be less interested in how the actual books do, and more interested in farming intellectual property.

      Of course, not all publishers are unscrupulous. If you work hard at networking and struggle to make a traditional publishing relationship work, you probably can. But there is a reason self publishing is booming.

      If you're going to do all the work yourself anyways, why not keep the proceeds? Authors can print their own books on demand and sell directly to customers, or through services like IndyPlanet and Lulu.

Problem solved!

      But now we have a new problem. Millions and millions of books. Hundreds of thousands of new titles every year. Much of them are dreck. When anybody can print a book, well, anybody does. How are readers supposed to know what merits a first glance?

      Breaking clear of the crowd will only get more challenging as the world endlessly fills with titles.

So where does Vivid fit in?

Vivid Sucks Less.



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